Lego Competitor
Lego s revenue is 358 600 per employee. This article is more than 2 years old.
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Lego is the most valuable brand in toy manufacturing and packaged goods industries.
Lego competitor. Lego has 16 112 employees and is ranked 4th among it s top 10 competitors. Lego s top competitors include zapf creation tricae mattel and hasbro. Lego designs manufactures and sells construction kits and toys for children.
Also gaming and tablets have become a huge competitor to toys in general. Lego s revenue is the ranked 2nd among it s top 10 competitors. Mega brands a subsidiary of mattel and lego s closest rival goes above and beyond the squares and.
The brand value of the lego group in 2019 is 6 757 usd with a yoy growth rate of 4. Lego stacks up to competition brand ranking reveals. The company was founded in the year1932 in the usa and has its headquarters in enfield connecticut.
The article also covers top lego competitors and includes lego target market segmentation positioning unique selling proposition usp. Swot analysis of lego analyses the brand company with its strengths weaknesses opportunities threats. Lego develops produces markets and sells play materials.
This is a list of top 9 lego competitors. The top 10 competitors average 5b. The lego group has amusement parks all around the world named legoland.
Lego remains the toy industry s most valuable and strongest brand with a brand value of nearly us 7 6 billion and an exceptionally high aaa brand rating. Lego has 2 356 followers. Any toy company really.
Lego s competitors say they want to distinguish themselves from their biggest rival. Lego s headquarters are in billund north jutland. In february 2015 lego was rewarded with the world s best brand replacing ferrari.
Its total number of employees is estimated to be around 16 900. More and more children are playing video games on consoles and mobile devices and that means less demand for physical toys. Tricae is an online shop for children s toys and fashion.
The lego group now has 42 offices all around the globe and has a 19 000 workforce. Leading large doll manufacturer. Despite this lego is.
Lego gets tough on competitors last night our friends over brick fanatics who are very good at digging up stories from all sorts of unusual places reported that an article was published in national law journal stating that lego is suing three competitors over the similarity between their mini dolls in construction sets. Contents lego s competitors revenue number of employees funding acquisitions news. The top 10 competitors average 16 470.
The company s main competitor is mattel headed by ynon kreiz who is their chairman and ceo.
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